producer • manager • brand consultant • speaker • host
daniel welch
25 years pro creative: all in one place
part 1
the producer
Executive Producer: recording, live concerts, theater productions
Media Producer: commercial photography, digital productions25 years professional experience in the music industry:
• performing artist (pop/rock/classical/jazz)
• session musician
• band leader
• producer
• audio tech
• crew
• recording artist15 years experience in visual media:
• commercial photographer
• director
• director of photography
• content producer/director
part 2
the manager
Daniel Welch co-founded New Classical Artist Management (NCAM) in 2020 with Keith Chambers. Opened intentionally during the global pandemic / opera industry shutdown, NCAM strives to help artists build careers based on their personal visions and goals while developing artist brands and businesses along the way.Management means being actively involved in each artist’s career trajectory beyond simply getting auditions.Classical music is going through a wonderful modernization driven by each artist’s story, the medium of music, and the acceptance of art in a digital space as well as on the stage.
part 3
the brand consultant
A brand is not a logo, color scheme, font set, photo, headshot, vocabulary, mission statement, copy, or attitude. It is every one of those touchpoints combined in the mind of the public and the public defines the brand.Artists are a person that acts like a company or product. Artists are their own stand-alone business and benefit from the same marketing strategies as other small businesses, including:• distinct branding
• targeted market
• points of difference
• consumer engagement
• content productionArtists now have the power to determine how they’re portrayed, perceived, and produced. It also means the level responsibility placed on artists is higher than before. But with the right knowledge and strategy, they can finally control their industry.Through occupational development training at FIT (storytelling), The Wharton School (marketing), Artist INC (Mid America Arts Alliance - Arts business strategy); and on-the-job experience with the Mayor's Taskforce for the Arts (Sly James, KC), The Democrat & Chronicle (journalist) and real brands, Daniel Welch has become a go-to voice in how to present a branded identity to the public.As a commercial photographer with 15 years experience Daniel understands how visuals play a key role in brand strategy and message.Associated brands include: GQ, Verizon, Sprint, OSA International, The Cordish Company (KC Live!, One Light, Two Light), Visit KC, Pro Iberia, MLS, The Carnegie Club, The Pendergast Club, Beer Culture, Grunauer, The City of Kansas City, AO GEOTECH, The Arts Asylum, KC Fashion Week, NYCFW, Ideal Properties Group, Santa Fe Opera, MNOp, Taos Opera Institute, City Lyric Opera, Wolf Trap Opera, New Orleans Opera, San Francisco Opera, Carnegie Hall, Opera America, Classical Singer Magazine
part 3b
consulting: offerings
B2B or 1:1 coaching, strategy consulting, and marketing/PR training on a retainer or hourly basis.Specialties
- Personal & Business Brand Consulting
- Image Curation & Brand Identity
- Marketing & PR Education
- Copywriting / PR Scripts / Speech Writing
- Motivational Speaking / Masterclasses / Lecture
- Media Production
- Commercial PhotographySpecial Skills - perceiving & utilizing occupational intersections, networking, creating opportunity from scratch, motivation, project management, operations advising, brand perception/psychology
part 4
the public speaker & masterclasses
• motivational speaking
• occupational strategy
• marketing & PR
• artist management: what, when, how
• mock auditions
• artist branding(pictured: artist management masterclass with interview)
part 5
the host
THE OPERABIZ PODCAST
Unfiltered dialogue with opera pros about life both on stage and behind the scenes of one of the world's longest-running art forms.Available on all major podcast platforms, including:
• Apple Podcasts
• Spotify
• Amazon
• iHeartRadio36 episodes, over 60,000 downloads, and Industry professionals like Christopher Maltman, Will Liverman, Leah Hawkins, Sam Snook, Samantha Hankey, Jasmine Habersham, Lucas Meachem, Ben Bliss, J'Nai Bridges, and more.2025-2026 season will kick off new episodes, a new producer, video, and a new Producer Spotlight
Thank you for visiting
© Daniel Welch 2025 • Daniel Welch Media & Consulting, LLC • New Classical Artist Management, LLC